Brand Mascot Design

Why not take your corporate identity or small business website to the next level? A great way to do this is to design a mascot to support your core brand and enhance its recognition.

Although we believe that mascots are not meant for every industry, sometimes it's a must have depending on your niche. If your market is somewhat fun or focuses on a visual product, chances are your company could highly benefit from having a brand mascot design created.

Simply tell us what your objectives are and our specialized designers will create a mascot that will epitomize your company, your philosophy and your intentions. A well designed mascot can substantially enhance your brand by increasing your brand recall in leaps and bounds.  Without a doubt, one of the most effective ways is to use a custom-designed mascot.

Our Brand Mascot Design Process:

• Mascot Design - Step 1
  Our mascot design process is quite simple and old fashioned. After we have gathered all the required info from you we get to work on the character development in terms of the look and feel. We also conduct a little research to understand how best to create the character (animal, human or humanoid). The attitude of the character is very important to communicate the message effectively.
  
  Once we have decided the style and the look we then draw some sketches on paper. Depending on the package purchased we draw one sketch and show it you. If you are happy with the direction of the initial sketch we then proceed to the next stage. If you do not like the direction then we come back with a second concept.
  
  

• Mascot Design - Step 2
  Once you have selected the initial concept, we then proceed with any minor changes that you might request from the initial concept.
  
  

• Mascot Design - Step 3
  Once you are happy with the changes we proceed with inking the sketch. Usually this is also done on paper but some times, depending on the design style, we might ink the sketch after we have scanned and converted the pencil sketch into a digital format on the computer.
  
  

• Mascot Design - Step 4
  The next stage of the process is to start coloring the character. We use either Adobe Photoshop CS2 or Adobe Illustrator CS2 to color the character. Normally we chose the colors but you can also request for a certain set of colors to be used.
  
  

• Mascot Design - Step 5
  We then add the highlights, shadows and other effects that will make your character "pop" out. The final color rendering gives quite amazing results.
  
  Once the design is finalized, we provide you with EPS or PSD (non-layered) source files (depending on the complexity of the art work), JPG and GIF file formats. EPS are vector files so you can use the character image practically anywhere and for high quality printing too.
  
  You will own 100% copyrights to the final design.
  
  A Full Brand Mascot Design Includes The Following:
  
  

• 1 pencil sketch concept of mascot character design
• 1 fresh redraw if main concept not acceptable
• 3 Revision Rounds on the final concept
• Inking and coloring
• Final files in EPS, AI, JPG and GIF formats